Music Video Conventions

Greetings  readers, do you realize the title change 🤭. This is a collaboration blog with my best friend, and group mate, Kayla Parrott  (Par-Row) . Her blog is called Parrot Media. This blog, we researched different music videos and their conventions. All of them are similar, to the song we chose for our music video. We learnt a lot bout the common aesthetics and camera angles etc. It was not only fun but very helpful, working with Kayla because we both picked up on things the other may have missed. We the help of my friend we were able to thoroughly, analyze the videos, to the best of our abilities. Below, you will see all the information we gathered. 

Song: Stay With Me by Mitzi Matsubara

Genre: City Pop, Jazz

CAMS

• horizontal tilt from the singer to the guitarist.
• lots of close up of the singer, especially before and at the chorus.
• long shot to showcase the stage with the entire band and singer.
• eye level view for most of the music video.

MIS-EN-SCENE

• Rockstar style outfits, the singer was wearing a leather jacket and pants.
• acting is seen when the camera shows the singer reaching to ward the crowd when she sings “stay with me”
• Lots of orange and yellow hue lighting.

SOUND

• instrumental of the band could be considered diegetic sound.

EDITING

• There is a dissolve effect seen when the camera shows a close up of the guitar in the band.
• fade out in the singing at the end of the video.
• there was a cut away from the singer to the guitarist in the back.
• inserts of different angles of the singer.

Song: FlyDay Chinatown by Yasuha

Genre: City Pop

CAMS

• There are times the camera shows a close up of the city buildings.
• Panorama shots, continuous sliding motion mainly to the right.
• eye level view for scenes like the pool backyard.
• zoom in and out , the video zooms in at the beginning to show the city then zooms out at the end of the video.

SOUND

• voice over of the narrator in the very beginning and throughout video. Example: “There seems to be a new challenger.”

EDITING

• There is a jump cut from the city buildings to the pool scene.

• Fade out and in with the audio fading in from the start of the video along with the visuals going from dark to revealing the city and then in the end slowly fades to black, music fades out as well.

Song: Plastic Love by Mariya Takeuchi

Genre: City Pop

CAMS:

• Angles- Eye level, slanted. High & low used with dutch to create a longing and lost feel.

• Movement- Zoom, in and around

• Shots- Close up, medium close up, long shot - female main mainly in close up - sad feel. Male main mainly in long shot, some close up and medium close up - usually however knees or full legs.

• Editing: Fade in-out, Cut away

• Sound: Diegetic - ends with sound fade and introduces the sound of a characters footsteps, no dialogue - natural to the video. Non- diegetic - The songs overlay.

CLAMPS:

• Costumes- Plain attire
• Lighting- Car lights going through the window, almost coving the female mains face. Orange & White. Blue's too. Male main has more focus
• Acting- Melancholy & anticipating, looks at phone, lean head agaist window. Second main dancing while cleaning, happier feel.
• Make Up- Flat iron hair, almost glossy touch ups, nothing heavy. Light lip gloss on girl.
• Props- Phone, Purse
• Setting- Car Female main intro. Both end up at bar and hotel, separately.

Always and Forever,

Your Fashionista.